Spy on your competitors and get ahead in e-commerce in Portugal 🕵️‍♀️🇵🇹

In the competitive world of e-commerce, analysing the competition isn't just a good idea, it's a necessity! By taking a look at what others are doing, you can learn from their successes, avoid their mistakes and find opportunities to stand out.

1. identify your main competitors 🔍

Start by identifying who your main rivals are. Who sells products or services similar to yours? Who appears in the first search results when you search for your keywords? Make a list of your 3 to 5 main competitors.

2. Analyses the website and online presence 🕸️

Visit your competitors' websites and analyse them thoroughly. Look at the design, organisation, ease of navigation, quality of photos and product descriptions, prices, promotions, payment and shipping methods, and returns policy.

Also look at how they present themselves on social media: what kind of content they publish, how they interact with followers, what tone of voice they use.

3. Take a look at digital marketing strategies 📢

Find out how your competitors attract traffic to their sites. What digital marketing channels do they use? Do they advertise on Google or Facebook? Do they have a blog with relevant content? Do they send newsletters? Do they partner with influencers?

4. Evaluates online reputation 🗣️

Look for opinions and comments about your competitors on sites like Trustpilot or Google Reviews. What do customers say about them? What positive and negative aspects do they highlight?

5. Identifies strengths and weaknesses 💪👎

Based on your analysis, identify the strengths and weaknesses of your competitors. What do they do well that you can learn from? What areas can they improve and where can you offer something better?

6. Take advantage of opportunities and set yourself apart 🚀

Use the information you've collected to find opportunities to stand out from the competition. You could offer a unique product or service, exceptional customer service, more competitive prices, faster deliveries, or a more personalised shopping experience.

Tools that can help you 🛠️

• SimilarWeb: Analyse your competitors' traffic and traffic sources.
• SEMrush: Find out what keywords your competitors use and how they rank in search engines.
• Moz: Evaluate the domain authority of your competitors and the quality of their backlinks.
• BuzzSumo: Find your competitors' most popular content on social networks.

Remember:

• Analysing the competition is an ongoing process. The market is always changing, so you should monitor your competitors regularly.
• Don't copy, be inspired! Learn from your competitors' successes, but don't copy their strategies. Find your own voice and differentiate yourself.
• Focus on your strengths. Instead of trying to be good at everything, focus on what you do best and offer unique value to your customers.

With these tips, you'll be able to analyse your competition and use that information to boost your e-commerce in Portugal! 💪